I’m a freelance writer and consultant with experience in technology, social media and content strategy. I have almost two decades of experience, much of it as a journalist with The Daily Telegraph, in writing precise, engaging and high quality copy. These days I use my skills mostly for corporate clients, often by interviewing senior executives to produce pieces that showcase the company's products, values or thought leadership.
I specialise in technology so I'm comfortable talking to experts in subjects like brain-computer interfaces or microbiome-based medicines, and my skill as a writer means my work can be understood by a newcomer to the subject. As a consultant, I can advise on how to shape your message for the media -particularly the technology press, how to get the most from social media and how to explain innovative ideas in a way that is compelling and straightforward.
A versatile writer specialising in technology, my expertise is in translating complex concepts into elegant copy that is concise and easily understood. I've written ad copy for tech firms, websites for digital agencies, reports and advertorials for international consumer brands, marketing and PR materials for startups and ghostwritten articles for senior executives. Clients include Index Ventures, Made By Many, Nesta, John Lewis (with We Are Sunday), Lexus (with The Guardian Labs), HP and Capgemini (with The Marketing Practice), Canon (with Nelson Bostock), BT and Samsung (with 3 Monkeys Communications) and Intel (with H+K Strategies).
"He is a very versatile writer, and understands not only what the client is asking for, but more importantly how to position that to the target audience."
Katya Hill, The Marketing Practice
My background is in journalism - I spent 15 years at the Telegraph - so I can advise on editorial strategy, PR messaging and how to deal with journalists. My time as the Telegraph's first Communities Editor gave me a grounding in digital product development, particularly in social media, commenting and user generated content. As a freelance consultant, I have shared my expertise about all of these areas. Consultancy clients include Bloom.fm, Cute Little Apps, DiscussIt, Kleinwort Benson and more.
"Shane helped us a lot with media positioning and hands-on writing of press releases and communication materials. I can not recommend him highly enough."
Oleg Fomenko, Bloom.fm
I've written a range of books about technology including Bye Bye Banks? (Wunderkammer, 2015), on how technology is disrupting retail banking, Computerised You: How wearable technology will turn us into computers (Amazon, 2013), the Guide to iOS 7 and Guide to iPad (both Touch Press, 2014). Computerised You is also available as an audiobook from Audible. I write regularly for Lyonsdown's Business Technology supplement and occasionally for Stuff magazine. My writing has also appeared in The Telegraph, T3, The Independent, Politico, The Bookseller, British Journalism Review, Harvard University's Nieman Reports, the RSA journal and elsewhere.
"He has an in-depth knowledge of his subjects which permeates his writing but he doesn't get bogged down in technical detail."
Dan Evans, Lyonsdown
I regularly speak at conferences, host events such as round tables and panels and give guest lectures to university students. Using my skills as an interviewer and public speaker I'm able to ensure that the audience leaves feeling that the topic was well covered and a good range of opinions aired. Recent appearances include You Are In Control (Reykjavik, 2013), The Wearable Technology Show (London, 2014) and Catalyst (London, 2015). I've also given guest lectures at the London College of Fashion, Cardiff University and was a visiting lecturer at City University for three years, teaching technology journalism.
"Shane was fantastic to work with; suggesting key topics and angles that needed to be included in the report, and was the ideal host to add relevant context and insights into the media roundtable discussion."
Adam Clatworthy, 3 Monkeys Communications