Solving Twitter's money and troll problems with a tick

That little blue tick next to the names of certain Twitter users means that the company has verified their identity. They are who they claim to be. A least, they are if Twitter did its job correctly. The beneficiaries of the tick are mostly public figures: celebrities, athletes, journalists, authors and so on.

Yesterday, Twitter said it was launching a filtered view of the replies and mentions that Twitter users receive. There are three options: view all replies and mentions; view them 'Filtered', with spam removed; and view only mentions from Verified users.

The feature, TechCrunch explained, "lets celebs hob-nob in peace". Twitter abuse has been an increasingly visible problem in recent months. Last month, in protest at rampant threats of violence towards women, several media types boycotted Twitter for a day. If such boycotts were to become a regular occurence or if some celebs left the service entirely then Twitter would be damaged. Its reputation would suffer and some users, many of whom use the service only to follow celebrities, might leave. The new filter offers a solution of sorts, allowing the Verified to talk among themselves, with any abuse filtered out. But what if Twitter went further than that?

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Top 10 social media tips for businesses

The majority of businesses now have a social media presence and a staggering number of those are doing it badly. Whether through lack of focus, poor responsiveness or simply misunderstanding the channels they are using, plenty of companies could benefit from a rethink.

In a two-part post on the World Economic Forum's Technology Blog, I've put together some social media tips for businesses. Part one covers getting started and setting the right tone, while part two deals with practicalities and pitfalls