Two-thirds of New Zealand web traffic goes to one site

Since two little posts probably equal one substantial one, here's another thing that grabbed my attention earlier this week. Read/Write web has an interview with the CEO of TradeMe - an auction site from New Zealand that also dabbles in social networking.

The interview is interesting but the statistic that really stopped me in my tracks was this one: 68 per cent of all page views served out of New Zealand go to TradeMe. Now admittedly New Zealand web traffic isn't huge but even so, these people are getting two out of every three clicks. Wow.